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Web3 move-to-earn app StepnGo has introduced a partnership with rap icon Snoop Dogg for a limited-edition non-fungible token (NFT) sneaker assortment.
This new assortment consists of 800 NFT sneakers and can roll out in two phases. The primary quantity, accessible from October 28 to October 31, will launch 100 NFTs per day via a raffle on X (Twitter). The second section, operating from November 4 to November 8, will likely be accessible through raffle mint on the MOOAR market.
The gathering options 4 distinctive designs — “G-Sneaker,” “Low Rider,” “Dope,” and “Doggy Type.”
This collaboration with Snoop Dogg follows StepnGo’s current partnerships with Adidas, which noticed the discharge of branded NFT sneakers, and Casio, with a set impressed by G-Shock watches.
These collaborations mark a part of StepnGo’s wider technique since its rebranding from Stepn, an effort accompanied by a brand new app and extra social options.
Launched in 2021, StepnGo lets customers earn rewards by participating in bodily actions like strolling or operating whereas sporting NFT sneakers activated inside the app. The platform rewards customers with tokens for sustaining particular exercise ranges and hitting milestones.
StepnGo’s rebranding, although initially met with blended responses, seems to be gaining traction, thanks partly to “crypto-free” onboarding choices. New options embody permitting customers to lend their NFT sneakers to mates or household and customizable avatars and outfits.
Earlier than rebranding, StepnGo had already established partnerships with different high-profile names, together with NFT sport developer Illuvium, DJ Steve Aoki, and Asics.
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