Mastercard: 84% of Women Considering Embracing Entrepreneurship in the UAE

Girls within the UAE are more and more embracing entrepreneurship, with as a lot as 84 per cent contemplating beginning their very own enterprise, in response to new analysis from Mastercard. 

As a part of its dedication to advancing monetary inclusion and fostering an inclusive digital financial system, Mastercard has launched its latest report throughout its Jap Europe, Center East and Africa (EEMEA) area, together with the UAE, forward of Worldwide Girls’s Day 2025.

The funds big says it’s aiming to champion ladies entrepreneurs, present key enterprise insights, and drive tangible options to interrupt down systemic limitations.

Mastercard discovered that, within the UAE, a virtually equal proportion of women and men establish as entrepreneurs (47 per cent males and 49 per cent ladies). This discovering is per EEMEA-wide statistics, which present that 54 per cent of males and 51 per cent of girls take into account themselves entrepreneurs.

“This analysis highlights the exceptional entrepreneurial spirit amongst ladies throughout Jap Europe, the Center East, and Africa, notably youthful generations,” defined Gina Petersen-Skyrme, nation supervisor, UAE & Oman, at Mastercard. “Whereas progress has been made, challenges stay, reinforcing the necessity for stronger assist. At Mastercard, we’re dedicated to fostering an inclusive digital financial system and equipping small companies with the instruments they should develop and thrive.”

The examine additionally reveals that monetary independence, flexibility, and social affect are the highest motivators for girls pursuing entrepreneurship. Whereas millennial ladies (53 per cent) are main the cost, Gen Z ladies (44 per cent) are additionally more and more moving into entrepreneurship. The industries through which ladies within the UAE are more than likely to launch companies embody foods and drinks (26 per cent), on-line promoting (22 per cent), and cosmetics (19 per cent), reflecting alternatives in consumer-driven markets.

Girls-led companies within the UAE are additionally extremely optimistic about progress, with 98 per cent of feminine enterprise house owners anticipating income to extend over the following 5 years, surpassing male enterprise house owners (85 per cent).

Extra assist required

Regardless of robust ambition, ladies within the UAE recognise areas the place further assist might assist them speed up their success. Sixty-seven per cent of girls within the UAE state that not having sufficient funding is the first problem to beginning a enterprise – outpacing their male counterparts (59 per cent).

In the meantime, almost 40 per cent of feminine founders say that not understanding the place to begin with a marketing strategy or accessing key infrastructure are challenges, reinforcing the necessity for larger mentorship and sources. Confidence additionally emerged as a key difficulty. In actual fact, ladies (30 per cent) are thrice extra possible than males (10 per cent) to quote insecurity as a barrier to beginning a enterprise.

Nevertheless, there are indicators that AI helps some ladies overcome these challenges. In actual fact, 75 per cent of girls founders already usually use the rising expertise. Whereas males (61 per cent) are extra possible than ladies (54 per cent) to depend on AI for decision-making, ladies entrepreneurs are seeing larger effectivity positive factors, with 85 per cent reporting important price or time financial savings in comparison with 78 per cent of males.