Adyen and Affirm Expand Partnership to UK

World funds platform Adyen and BNPL platform Affirm have prolonged their partnership into the U.Okay., a transfer designed to assist British retailers provide customers extra versatile cost choices.

Beneath the expanded collaboration, Adyen’s service provider clients within the U.Okay. can now combine Affirm’s installment cost companies instantly into their checkout programs. Affirm’s cost plans embrace each interest-free and interest-bearing choices, permitting accepted clients to pick phrases greatest aligned with their budgets.

“Adyen clients everywhere in the globe are demanding best-in-class cost experiences to spice up enterprise and drive buyer engagement, which is why we’re increasing our partnership with Affirm into the U.Okay.,” stated Nicole Olbe, Managing Director for Adyen within the U.Okay.

The partnership builds on confirmed success in North America, the place Adyen retailers providing Affirm noticed vital progress. Annual transaction volumes by way of the partnership have elevated greater than sevenfold from 2021 to 2023.

Ruth Spratt, Vice President and U.Okay. Nation Supervisor at Affirm, highlighted the mutual advantages of the prolonged relationship, stating that British retailers can now leverage Affirm’s consumer-centric financing options to drive buyer engagement and enterprise enlargement.

The partnership between the 2 corporations started in November 2020, initially enabling Affirm funds for Adyen’s U.S. retailers throughout digital and bodily channels. In December 2024, Adyen prolonged Affirm’s choices to its platform clients within the U.S. and Canada, and the service grew to become broadly obtainable to Canadian retailers. Affirm formally launched its companies within the U.Okay. in November 2024 underneath regulation by the Monetary Conduct Authority.

U.Okay. retailers utilizing Adyen can instantly entry Affirm’s installment cost options to help enterprise progress and shopper spending flexibility.

The latest PYMNTS Intelligence report “How Individuals Pay: Money-Quick Customers Drive BNPL Utilization” discovered that customers going through money circulation shortages are turning to different credit score choices like BNPL at a a lot larger charge than different customers.

“BNPL is bridging the hole for cash-strapped customers. Customers with money circulation shortages are 3.5 occasions extra probably to make use of BNPL than customers who’re financially steady,” PYMNTS wrote Monday (Dec. 16). “In the meantime, 8.9% of customers who regularly expertise money circulation shortages used BNPL prior to now 30 days, in comparison with simply 2.5% of financially steady customers. BNPL is extra accessible than conventional credit score, permitting customers to handle their monetary calls for with out the restrictions of typical credit score.”