KEY POINTS
Trend model Hugo Boss has introduced its return to the Roblox metaverse, unveiling an initiative centered round its new model line, Hugo Blue — a group totally devoted to denim.
The metaverse activation, dubbed “Planet Hugo,” unfolds inside a blue-themed digital setting, infused with denim components.
Inside this digital area, customers can’t solely discover but in addition interact in numerous actions and mini-games. As an example, The “Hugo Trend Match” permits customers to problem mates to a mode showdown, whereas treasure hunts allow them to seek out hidden objects and earn ticket prizes.
The metaverse expertise additionally consists of the “Hugo Hangout,” a chosen area the place customers can uncover the official HUGO Person-Generated Content material (UGC) assortment. Right here, customers can change the ticket prizes they accumulate for objects from this assortment.
Whereas this marks Hugo Boss’ first complete foray into the metaverse, the model has been actively concerned within the Web3 area since February 2022. At the moment, the corporate filed a trademark software underneath the title “BOSS,” signaling its intent to enterprise into the metaverse by providing digital items similar to clothes, watches, jewellery, and footwear.
In March 2022, Hugo Boss collaborated with the women-focused non-fungible token (NFT) venture Boss Beauties to host a 1/1 NFT public sale. Proceeds from the public sale supported the “Dream Like A Boss” mentorship program, aimed toward offering mentorship to younger women for shaping their careers.
Additional extending its Web3 presence, in October 2022, Hugo Boss partnered with Imaginary Ones to launch “Embrace Your Feelings,” an NFT assortment designed to encourage folks to embrace their emotions.
In its most up-to-date initiative in September 2023, Hugo Boss launched unique NFL-themed digital hoodies on Roblox’s Tremendous NFL Tycoon for the 23-24 season.
