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Banyan has appointed former Uber, PayPal and Visa govt Vish Shastry as chief product officer.
“We’re thrilled to welcome Vish to Banyan,” Jehan Luth, founder and CEO of Banyan, mentioned in a Thursday (March 7) weblog publish. “He’s an innovator, and a world-class product chief with a deep experience in funds and FinTech. All through his profession, he’s helped design, ship and scale platforms and networks for brand new development and higher buyer experiences.”
Shastry brings greater than 25 years of expertise within the funds and tech business to Banyan, in line with the publish. His most up-to-date management positions embrace head of product at HealthTech agency Hims & Hers, international head of funds and monetary merchandise at Uber, and international head of funds platform at PayPal.
“His contributions have helped outline and steer key business tech requirements comparable to EMVCo’s QR and SRC requirements in addition to the Visa Token Service,” the weblog publish mentioned. “And his creativity (25+ filed or granted patents) and management consideration to cultivating high-performing groups has enabled him to change into a key guiding voice within the FinTech funds neighborhood.”
Shastry has additionally been a startup investor, an advisor to early-stage firms, and a daily advisor and speaker on the funds business, per the publish.
He joins Banyan at a time when the receipt knowledge platform is increasing the vary of item-level receipt knowledge purposes it gives to retailers, banks and FinTechs, in line with the discharge.
“I’m excited to be becoming a member of the staff at Banyan,” Shastry mentioned within the publish. “We’re in a singular place to allow higher client experiences with data-driven insights from client buying on the merchandise stage — to take action in a method that respects client and service provider privateness.”
PYMNTS Intelligence has discovered that when card-linked gives are interesting and related, they will interact present prospects and even encourage them to share the perfect offers with household and mates.
The gives can encourage extra spending and appeal to prospects to new retailers, in line with “Leveraging Merchandise-Degree Receipt Knowledge: How Card-Linked Affords Helped Drive Yr-Finish Spend,” a PYMNTS Intelligence and Banyan collaboration.
Banyan’s platform allows retailers and monetary establishments to collaborate with companions on a variety of makes use of instances that activate receipt knowledge and card transaction knowledge, Luth wrote within the PYMNTS eBook, “2023: The Yr of Strategic Shifts in Enterprise.”
“In 2024, we’ll see a continued pattern of customized and contextualized cost experiences,” Luth wrote.
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