AI that works for you: SAS unveils the future of innovation

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When most individuals consider AI, they image futuristic know-how taking on decision-making processes.

However in accordance with Jared Peterson, VP of Platform Engineering at SAS, the actual worth of AI isn’t changing people – it’s altering the best way you’re employed and run your organizations.

Peterson’s presentation at SAS Innovate 2025 was a deep dive into how SAS is pushing the boundaries of productiveness, innovation and AI to assist organizations achieve success. By way of charming demos and provoking tales, he illustrated the highly effective new instruments and applied sciences which can be reshaping industries.

Listed below are 5 key takeaways that spotlight the way forward for AI, knowledge and innovation at SAS.

1. Innovation begins with actual developer wants

Innovation usually comes from understanding real-world frustrations and it’s not all the time top-down.

Peterson shared a strong story about how SAS® Viya® Workbench got here to be. The instrument began as a developer’s answer for rapidly scaling cloud-native computing.

“Typically the perfect concepts don’t come from the highest,” Peterson mentioned, explaining that builders on the bottom usually spot options earlier than anybody else does. A second of frustration led to a breakthrough and that’s how SAS Viya Workbench developed into what it’s right now.

Innovation and productivity go hand-in-hand — “Innovation and productiveness go hand-in-hand.”— Jared Peterson

2. SAS Viya Workbench: A developer’s dream

SAS Viya Workbench was a standout spotlight of Peterson’s presentation. Initially created for builders by builders, its means to assist a number of languages like SAS and Python in a cloud-native surroundings has revolutionized group collaboration.

Peterson shared how the undertaking almost bought shelved as a consequence of competing priorities, however one developer’s persistence modified that trajectory. “Look, Jared, you’ve bought to do one thing about this. As a result of it’s large,” the developer informed him in a hallway assembly. Peterson noticed the potential and gave a demo to CEO Jim Goodnight, who was impressed.

Joseph Henry, Principal Software program Developer, demonstrated how SAS Viya Workbench handles pure language processing (NLP) with pure open-source Python and confirmed the way it seamlessly transitions to different languages like R. Henry is likely one of the unique innovators behind SAS Viya Workbench and the developer who cornered Peterson within the hallway.

The instrument makes improvement simpler and sooner, giving builders and decision-makers the facility to innovate simply.

3. Information is the heartbeat of AI

Information is on the core of AI, and the way you entry, manipulate and generate it’s essential to constructing dependable, scalable fashions.

This led to SAS® Information Maker, a instrument for artificial knowledge technology. With industries like well being care and finance going through strict privateness laws, creating high-quality artificial knowledge is essential to accelerating AI-driven innovation. Peterson shared how SAS’s acquisition of Hazy, a pacesetter in artificial knowledge know-how, led to the event of SAS Information Maker. “It’s like giving builders an countless quantity of high-quality knowledge to work with,” Peterson mentioned.

With artificial knowledge, organizations can now simulate the whole lot from medical trials to fraud detection with out violating privateness constraints.

Harry Eager, Product Evangelist at SAS and co-founder of Hazy, joined Peterson on stage to debate the way forward for artificial knowledge and its potential to revolutionize industries. “We’ve been blown away by the expertise thus far,” Eager mentioned, reflecting on how the merger has empowered each groups.

SAS Information Maker is on the market in non-public preview on Azure and it’s already making waves.

Elevate innovation, productiveness and high quality with SAS Information Maker

4. Meet your new copilot

Peterson additionally talked about SAS Viya Copilot, a brand new function designed to help each builders and decision-makers in constructing and refining machine studying fashions.

Ben Tomlinson, Principal Software program Developer, demonstrated SAS Viya Copilot, which simplifies advanced machine studying duties. The instrument permits customers to construct and enhance pipelines, work together with mannequin diagnostics and fine-tune algorithms in actual time.

“Builders adore it as a result of it permits them to talk with the diagnostics of the mannequin,” Peterson defined.

In the meantime, choice makers can use the instrument to execute technical duties with out requiring deep coding experience. This innovation makes machine studying extra accessible and environment friendly for everybody concerned within the improvement course of.

Get to know SAS Viya Copilot

5. Clearing out the noise to concentrate on what issues

The overarching message of Peterson’s presentation was that SAS is dedicated to eradicating the roadblocks that decelerate productiveness and innovation. “After I say that SAS helps you be extra productive, I imply that we’re clearing out the time-consuming duties,” he shared.

The purpose is to present builders and decision-makers extra time to concentrate on what really issues: strategic pondering, creativity and innovation. SAS is frequently refining its applied sciences to present customers the flexibleness they should experiment, take dangers and push the boundaries of what’s potential.

In tech, it’s straightforward to get slowed down in day-to-day duties. However new instruments like SAS Viya Workbench, SAS Information Maker and SAS Viya Copilot are designed to clear the trail and allow you to concentrate on the massive concepts. These instruments empower builders and enterprise leaders to unlock the total potential of their groups and drive transformation of their industries.