Into the (Branded) Metaverse | Obsess

Obsess-powered digital experiences allow manufacturers and retailers to succeed in their clients in 3D, throughout platforms, units and product varieties. Any Obsess-powered digital internet expertise may also be seamlessly replicated for Roblox, Meta Quest or Apple Imaginative and prescient Professional, and vice versa. Obsess’ cross-platform capabilities allow our companions to increase the ROI of their digital experiences, rising model consciousness and capturing completely different audiences native to every platform. 

Internet Browsers: Desktop, Pill and Cell

Browser-based digital experiences improve attain and shareability, as they’re accessible through URL on desktop, pill and cellular. Manufacturers and retailers sometimes select to host their expertise on their very own web sites, making the expertise really feel extra pure and seamless all through the client’s buy journey. By internet hosting a model’s digital expertise on the net, they’re able to attain a broader viewers. The heightened accessibility permits anybody, anyplace to expertise the immersive touchdown web page, exponentially scaling the potential attain of the expertise. 

Obsess ensures that every web-based digital expertise is optimized for cellular first, making model worlds moveable for all customers; guests are in a position to entry the web page at their fingertips at any time. The cellular expertise is particularly essential as many model companions have opted to market their digital expertise through a scannable cellular QR code: on packaging, IRL retail shops, billboards and past. 

Gaming Platforms: Roblox Digital Shops

Manufacturers on Roblox can domesticate group and activate a brand new era of loyalists by participating gamers in extremely participating, branded digital gaming worlds. Roblox model partnerships allow manufacturers to succeed in new audiences by connecting with the platform’s built-in consumer base of 70M+ every day lively customers; Roblox collabs are notably widespread for manufacturers seeking to join with the youthful generations similar to Gen Z.

With Obsess-powered digital shops on Roblox, manufacturers and retailers are in a position to create shopping-focused experiences that present manufacturers a seamless and manageable entry level onto the platform. Whereas conventional Roblox worlds deal with recreation play, digital shops on Roblox leverage gamification and tactical merchandising to advertise digital purchases.  As an official member of the Roblox UGC (Consumer Generated Content material) program, Obsess is ready to 3D mannequin all avatar objects in a model’s digital assortment to be offered on the platform. 

For Brooklyn-based hair care model, amika, Obsess developed the amikaverse—a colourful, play-driven world embodying the model’s dedication to inclusion, duty and sustainability. The amikaverse options customized mini video games exemplifying every pillar of the model’s mission assertion, unique digital wearables that spotlight self-expression and a digital sweepstakes providing limited-edition amika merch to be worn on the platform. Along with the immersive expertise on Roblox, amika is partnering with Obsess to create an identical web-based digital retailer, hosted on their e-commerce web site. 

AR/VR Headsets: Meta Quest

Digital actuality and augmented actuality headsets like Meta Quest allow manufacturers and retailers to create life-like experiences that additional immerse and captivate customers. Meta Quest integration for cross-platform engagement is an effective way for manufacturers to leverage VR at retail shops and stay occasions, similar to pop-ups—offering an additional layer of immersion and memorability to in-person experiences and retail shops.  

For instance, cult-favorite activewear model, Alo Yoga, launched the Alo Immersive Digital Retailer in 3D on desktop, cellular and Meta Quest. Alo showcased their digital retailer at their 2023 New York Trend Week occasion, bringing an extra factor of interactivity to the publicity occasion. Occasion attendees claimed the VR expertise was transportive, notably the meditation movies on the terrace—a stark distinction to the New York winter, the place the occasion was hosted in IRL. 

Hair care model, K18, additionally partnered with Obsess to broaden their digital retailer throughout internet, cellular and Meta Quest VR, enhancing on-line and offline engagement. The model hosted in-person pop-up occasions that allowed clients to attempt on the headset and enter the expertise; they had been in a position to create a multi-sensory, full-body expertise that permits customers to discover content material and merchandise utilizing gamified interactions at in-person occasions. Obtain the K18 case research to be taught extra.

Spatial Computer systems: Apple Imaginative and prescient Professional

Together with the highly-anticipated launch of the Apple Imaginative and prescient Professional system in early 2024, Obsess tapped into Apple’s spatial computing capabilities to deliver progressive manufacturers into a brand new period of retail; with guarantees of extremely immersive and dynamic branded experiences, the Apple Imaginative and prescient Professional was a first-rate new channel for retailers to broaden into. 

Obsess developed 4 of the first-ever buying apps for Apple Imaginative and prescient Professional—revolutionizing storytelling and shopper engagement in extremely visible and interactive buying experiences. Among the many 4 was the e.l.f. Cosmetics “your greatest e.l.f.” visionOS app, an immersive journey of self-expression and rest. The model replicated the app expertise for all Safari browser customers, no matter system, bringing the e.l.f. group collectively and highlighting the model’s dedication to accessibility and inclusivity. 

Telecommunications model, Orange, opted to enter the period of spatial computing differently: the model made their web-based digital retailer WebXR accessible. By making the Orange Digital House WebXR accessible, customers can entry the expertise on Apple Imaginative and prescient Professional Safari; relatively than by means of a visionOS app, Apple Imaginative and prescient Professional customers can entry the Orange Related House in Safari on the headset, increasing their attain. 

Cross-Platform Potential

Manufacturers can amplify their marketing campaign activations, and lengthen the worth of their property past typical digital advertising channels, by creating digital experiences and replicating them on varied platforms. Each Obsess digital expertise is constructed for cross-platform distribution, in order that manufacturers can improve ROI and lengthen their digital footprint throughout the online, cellular, Roblox and headset units like Apple Imaginative and prescient Professional and Meta Quest. 

To be taught extra about how Obsess can assist your model create 3D digital worlds, electronic mail us at contact@obsessvr.com or e book a demo.