The subjects of sustainability and sustainable investments are within the scorching seat, particularly following COP29 which passed off final month. All through Abu Dhabi Finance Week (ADFW) organisations had been showcasing their thought and ambitions on how they’re going to obtain sustainability sooner or later. Sitting down with Nick Jones, we learnt how his firm Zumo, the digital-assets-as-a-service platform is making a extra sustainable world.
Following a partnership which passed off in October 2024 with Business Financial institution Worldwide (CBI), a UAE financial institution, Monetary Conduct Authority-registered Zumo has continued to make its presence recognized within the Center East and Africa (MEA) area. Throughout ADFW, Mark Walker, editorial director, The Fintech Instances, bought the chance to talk to Nick Jones, Zumo’s CEO and co-founder, about how sustainability is turning into a rising focus in MEA.
What’s your focus in Abu Dhabi proper now?

At Zumo, we offer a two-pronged service for firms concerned in digital belongings. Firstly, we provide a compliant platform which delivers custody, self-custody, brokerage, ship and obtain AML, KYC companies and fiat on and off ramps. As such, we’re centered on partnering with firms who need compliant entry to the crypto and digital asset house.
Secondly, via Zumo Oxygen, we offer associate companies with a approach of measuring the carbon footprint of their blockchain actions after which mitigating that via the acquisition and tokenization of renewable power.
Each of these items are related right here in Abu Dhabi as there are quite a few firms desirous to entry the market – be they retail banks or fintech firms wanting so as to add crypto to their platform. Notably right here in Abu Dhabi the place we have now giant asset managers and large banks shifting into the house, there are lots of ESG mandates which the Zumo Oxygen product resonates strongly with.
How are you utilizing the rules of ESG and sustainability to develop tokenisation options?
Within the monetary blockchain sector, we’re at present seeing priorities align with that of the better monetary companies ecosystem which is popping in direction of extra ESG-focused initiatives and initiatives.
The course of journey of the monetary companies trade is at present going in direction of sustainability, so we’re seeing lots of funding in local weather tech. As a comparatively new trade, with laws solely simply coming in, it’s been a reasonably small ‘coalition of the prepared’ to this point.
Regulation drives good behaviour and we’re seeing that in Europe in the mean time. The incoming MiCA laws are the primary set of crypto guidelines wherever on the earth which have sustainability necessities as part of the laws.
We’re very busy serving to a lot of giant crypto corporations develop into compliant with the sustainability parts of MiCA,
Finally, sustainability is among the issues that can assist drive institutional adoption additional. The simpler you make it for a big establishment to mitigate any sort of environmental danger related to working with the blockchain or working with digital belongings, the higher.
Are sustainable practices separating digital belongings from the parable that ‘crypto is a nasty, unsustainable observe’?
The actual fact of the matter is blockchain makes use of numerous electrical energy. Though blockchain has many benefits as a transaction methodology, it’s also inefficient from an power use viewpoint. Nonetheless, extra fashionable blockchains use rather a lot much less power than the early ones. Newer chains are extra environment friendly and so they higher swimsuit transaction and Web3 functions.
From a Zumo viewpoint, we assist corporations perceive what their particular person carbon footprint or the electrical energy footprint is predicated on their blockchain actions. We’re not trying on the financial impression of the chains they use as an entire. We don’t have a look at the impression of mining a lot because the electrical energy footprint they’re abandoning when making transactions.
You’ll be able to perceive in a really granular approach that footprint is, after which you should buy renewable power and tokenise it. This reveals that you just’ve purchased the identical quantity of renewable power as you will have used. This allows you to create one thing fairly round.
You’re utilizing the energy-hungry nature of blockchain to drive the transition and demand for renewables. We see that as being a key consider all of those Web3 applied sciences which, paradoxically, are key for driving power transition and combating local weather change.
We’d like blockchain for sensible grids and we AI to have the ability to have the computational energy to construct the local weather tech. However each blockchain and AI, and information centres extra broadly, use numerous electrical energy, which, in itself may very well be a nasty factor. But when that demand for electrical energy is getting used to drive the transition to renewables, there’s a robust argument to say that it’s not simply mitigation, it’s truly transition-driving exercise.
I feel that is one thing that’s now being embraced by the trade.
What’s the extra attention-grabbing aspect of this transition: the local weather, renewable power aspect or the digitalisation aspect?
We see the digitalisation of the house as inevitable. This comes with huge benefits by way of transparency, traceability and entry to various kinds of merchandise.
The consensus is we’re simply on the very starting of real-world asset tokenisation. It’s broadly accepted that that is occurring, a technique or one other.
There are apparent and clear advantages to the digitalisation of finance, in the identical approach as there’s clear advantages to the digitalisation of id, for instance. We’ve got to know there’s an impression with any new or outdated know-how. We’re not going to cease utilizing these energy-intensive applied sciences immediately. Actually, they’re going to develop. So the important thing half is accepting this after which figuring out, how we align the necessity for many of the world’s electrical energy to return from renewable sources. That is the thrilling bit.
Utilizing chains that use rather a lot much less electrical energy for transactions than Bitcoin is an effective approach of mitigating the carbon impression of blockchain in the identical approach, should you’re in AI, then operating an infinite language mannequin to put in writing an e-mail, for instance, may not be the very best use of huge quantities of energy.
We need to result in societal and financial advantages, however we need to accomplish that in a approach that isn’t on the expense of the planet.
Is there any distinction within the ease of adoption of sustainable digital asset practices between the Center East and Europe?
The benefit of Abu Dhabi and the Emirates, normally, is the power to do issues rapidly. Proper now speaking to you, I’m taking a look at an indication which says “that is the capital of capital” and it’s proper. This isn’t a cash-constrained a part of the world and it’s part of the world which understands that while it’s nonetheless maximising its oil manufacturing, it’s on a transition journey, as a result of it is aware of that it’s, you realize, in 25-30 years time, it received’t be capable of be depending on oil for its continued prosperity.
For this reason we’re seeing the huge quantity of funding that’s going into issues like photo voltaic. There’s additionally lots of curiosity right here due to the surplus power. For this reason it’s a terrific place to mine Bitcoin – there’s much more further electrical energy right here than there’s in some older markets.
There’s a great deal of benefit right here. There’s the power to have tempo, and there’s a smaller inhabitants which implies the regulator will be capable of be extra versatile as a result of there are fewer finish customers.
Is sustainable adoption going to be establishment or customer-led?
It’s at all times a mixture of top-down and bottom-up. There’s an attention-grabbing juxtaposition that younger persons are those who embrace crypto and the digital economic system essentially the most, however they’re additionally simply essentially the most environmentally conscious era – and rightly so given they’re going to be dwelling in a a lot hotter world.
Wherever you’re on the earth, you converse to younger folks, and they’re equally desirous about, how do they generate a extra equitable monetary future and generational wealth and what the world goes to appear like 20-40 years time.
The fact is, that capital will comply with the most important financial alternative. Even below the brand new Trump administration, trade gamers are assured that funding in local weather tech is the funding for the longer term, although within the subsequent few years, investing in oil will seemingly see better yields as Trump will take away some laws.
It’s very attention-grabbing to see a few of the largest buyers on Wall Steet hedging their long-term – 10, 25, 50 and even 100-year-long bets by specializing in sustainability.
It’s reassuring to listen to that hard-nosed buyers are specializing in power transition methods of their long-term plans