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Improving the Customer Experience By Boosting Authrisations: Visa Enhances WorldPay’s 3DS Flex

June 15, 2025
in DeFi
Reading Time: 2 mins read
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To assist retailers scale back fraud, paytech Worldpay has partnered with funds large Visa, to reinforce the previous’s 3D Safe (3DS) resolution, 3DS Flex. Along with mitigating fraud, Worldpay’s 3DS Flex will scale back buyer friction, and increase authorisations, enhancing the shopper’s procuring expertise.

Worldpay analysis exhibits greater than half (55 per cent) of US customers abandon a transaction if it takes a number of tries to finish, demonstrating the significance of guaranteeing {that a} legitimate fee goes by means of on the primary attempt. 3DS Flex boosts authorisation charges and reduces additional authentication steps whereas sustaining heightened ranges of safety.

Cindy Turner, chief product officer at WorldpayCindy Turner, chief product officer at Worldpay
Cindy Turner, chief product officer at Worldpay

“Fraud mitigation isn’t simply an on or off change; somewhat, it’s a steadiness that requires retailers to grasp how safety, authentication, authorisation, fraud detection and the affect on the procuring expertise work in concord with each other,” mentioned Cindy Turner, chief product officer at Worldpay.

“For instance, false optimistic declines of fine religion purchases and extra steps within the checkout course of current severe challenges to fraud mitigation methods. For this reason we accomplice with card networks like Visa to reinforce authorisations – on the finish of the day, it helps retailers obtain the very best requirements of safety whereas enhancing the general buyer expertise.”

Kirk Stuart, SVP and head of enablers, merchants and fintechs at VisaKirk Stuart, SVP and head of enablers, merchants and fintechs at Visa
Kirk Stuart, SVP and head of enablers, retailers and fintechs at Visa

“With 3DS Flex, Worldpay helps facilitate next-level collaboration between issuers and acquirers on the Visa community,” mentioned Kirk Stuart, SVP and head of enablers, retailers and fintechs at Visa. “This game-changing innovation will assist make transactions safer and enhance the shopper expertise – whereas additionally growing service provider gross sales, or authorisation charges. That is an thrilling growth for the funds ecosystem.”

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Tags: 3DSAuthrisationsBoostingcustomerEnhancesexperienceFlexImprovingVisaWorldPays
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