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The Japan Nationwide Tourism Group (JNTO) and the Japan Affiliation for the 2025 World Exposition are utilizing non-fungible tokens (NFTs) to advertise the Osaka Expo and encourage visits to regional points of interest.
The NFT assortment consists of 20 up to date ink brush work created by Japanese artists.
Every paintings options regional points of interest linked to the Expo’s theme. Highlights embrace Blue Pond, the Nationwide Ainu Museum and Park, and Chusonji Temple. The gathering consists of two work from every of Japan’s 10 areas.
Customers can declare these NFTs by way of a devoted web site. After choosing a metropolis they’d like to go to, customers can select an NFT and ship it to the Expo2025 Digital Pockets. The declare interval runs from November 25, 2024, to October 13, 2025.
This initiative is a part of a broader pattern of integrating NFTs into Japan’s tourism methods. In February, Japan Airways partnered with Hakuhodo to show native experiences into digital belongings. The purpose was to spice up regional tourism and have interaction guests extra deeply.
In one other instance, Yamakoshi Village launched the “Neo-Yamakoshi Village” undertaking in June. By utilizing NFTs and the metaverse, the undertaking seeks to deal with depopulation, protect cultural traditions, and join with supporters worldwide.
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