French luxurious magnificence model L’Occitane en Provence has launched a brand new metaverse expertise in honor of the upcoming Ramadan season, set to begin on March 10.
The initiative, named “L’Occitane Ramadan,” is a collaborative effort between L’Occitane, digital studio Emperia, and Saudi Arabian artist Bayan Yasien. It highlights themes of “togetherness, gifting, and self-reflection,” echoing the spirit of Ramadan.
Inside the digital house, customers can discover a Center Japanese home set in a heat village, that includes each indoor and outside (Terrace) experiences. Each settings permit customers to find numerous L’Occitane merchandise, together with unique objects reminiscent of a Ramadan magnificence calendar. Guests can click on on merchandise to discover particulars, add objects to their cart, and make purchases straight from the digital retailer.
Past purchasing, the digital house hosts interactive parts, together with quizzes on skincare routines. Every quiz response generates a customized product suggestion, permitting customers to simply add instructed objects to their purchasing cart.
This collaboration isn’t L’Occitane’s first enterprise into the metaverse with Emperia. In July 2023, L’Occitane launched its inaugural digital retailer, celebrating the model’s heritage and signature scents: Lavender, Almond, Immortelle, and Shea Butter. Later, in November 2023, one other collaboration resulted in an Alpine-themed digital retailer for the vacation season, providing an immersive Christmas purchasing expertise.
Digital shops are gaining traction as manufacturers goal to offer prospects with experiences which might be extra immersive and interactive in comparison with conventional e-commerce platforms. In keeping with an October 2023 report by Coresight, 88% of retail decision-makers who invested in digital shops reported a rise in gross sales post-launch, with 67% seeing an increase in new prospects and 77% noting an uptick in clicks to product pages.
