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The Black Cat has all the time been our mascot, a logo of misunderstood potential, luck as a mindset, and embracing duality. As we proceed to rejoice the Black Cat as our mascot, we’re placing them entrance and middle. In our up to date brand, the Black Cat now stands proudly beside the wordmark, reflecting a bolder tackle our visible id whereas sustaining the essence of previous VeeFriends logos.
We’re additionally starting to lean extra into purple as our main colour. Whereas inexperienced has been a giant a part of our id, you’ll begin to see extra purple exhibiting up throughout our visuals and model expression.
Purple represents stability, a theme that runs via every little thing we do. The world is commonly seen in extremes — purple or blue, too affected person or too keen, too assured or too humble. However as Gary has lengthy stated, the magic is discovered within the center, the place these parts and traits mix collectively. That’s the essence of purple and why it’s on the coronary heart of VeeFriends. Characters like Affected person Pig and Keen Eagle confirmed us that extremes exist in Meet Me within the Center, however true success comes once they discover their stability — once they land within the purple zone.
Very, Very, Very, Very, Fortunate Black Cat has all the time been a strong image for VeeFriends, and that continues to be unchanged. However what does it actually symbolize?
Embracing Contradictions and Discovering Steadiness — VeeFriends characters, like actual folks, are layered with each strengths and flaws. The Very, Very, Very, Very Fortunate Black Cat challenges outdated beliefs — as soon as seen as a logo of dangerous luck, this character reminds us that misunderstood potential is commonly simply unrealized greatness. In embracing duality, we discover stability and are empowered to rewrite the narratives we’ve been given.Luck as a Mindset — Success isn’t about luck; it’s about mindset. The Black Cat embodies the idea that luck is what you make of it.
Wish to dive deeper into the story of the VeeFriends Mascot? Learn THIS BLOG
This refresh isn’t nearly aesthetics — it’s a mirrored image of how VeeFriends’ characters develop and evolve whereas staying true to their core values. As VeeFriends expands into new storytelling codecs like cartoons,comics, animation, pins and buying and selling playing cards, our characters will proceed to adapt, however at their coronary heart, they continue to be the identical.
We will’t wait so that you can expertise this evolution with us.
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