NTT Digital, a worldwide chief in telecommunications, has partnered with Sanrio, the corporate behind Hiya Kitty, together with 22 different organizations, to launch a wellness-focused non-fungible token (NFT) marketing campaign.
The initiative, named “Pleased Effectively Help,” revolves across the theme “happiness and wellness.” It introduces non-transferable NFT playing cards that includes six cartoon characters, every representing a distinct staff, such because the Smiling staff and the Enjoyable staff.
Contributors have to be no less than 13 years outdated and reside in Japan to affix. To interact, they’ll full missions and gather stamps.
Profitable individuals will obtain a “Pleased Danby” digital card and acquire entry right into a lottery for prizes provided by the taking part firms.
Notable companions within the marketing campaign embrace Animoca Manufacturers, Asahi, Calbee, Nissan, and Yamaha. The marketing campaign started on January 21 and can proceed via March 2, 2025.
This effort highlights a rising development of utilizing Web3 know-how for significant functions.
Lately, related initiatives have emerged. Cleveland Clinic launched “Zen Quest” on Roblox, mixing gaming with mindfulness to assist psychological well being. In 2022, Clinique launched a make-up NFT marketing campaign geared toward selling range and inclusivity within the metaverse.
