The monetary wellness app developed by Spanish fintech firm ID Finance, Plazo has accomplished its subsequent step in offering worth to its customers by rewarding them for utilizing the Plazo Mastercard. This has been made doable following a partnership with loyalty platform, Woowbe.
Plazo clients can get pleasure from cashback, merchandise and extra advantages throughout practically 200 retailers. Spanning throughout a wide range of sectors, together with eating, journey, magnificence merchandise, aesthetic clinics, trend, and schooling, customers can purchase two to twenty per cent cashback on debit card transactions.
Abelardo Martínez, head of selling at Plazo commented: “We’re delighted to proceed rewarding Plazo clients for utilizing their Plazo Mastercard debit card, now with Woowbe. Any longer, they will get pleasure from cashback and different perks whereas purchasing at quite a few trend chains, buying merchandise from in style sports activities manufacturers, shopping for gadgets from famend tech and cosmetics manufacturers, or benefiting from reductions with journey manufacturers and lots of eating institutions, amongst many others.
“With this new partnership, we purpose to strengthen our customer-centric technique, rewarding our shoppers and deepening their reference to us by addressing their on a regular basis wants.”
Partnership with Woowbe
Based in 2020, the Spanish startup Woowbe has developed an AI-based loyalty system targeted on personalisation, delivering an progressive expertise by connecting monetary platform customers, like Plazo’s, with retailers each in e-commerce and bodily shops. This connection boosts gross sales each on-line and offline. All of the whereas, it considerably improves person expertise and fosters loyalty for each retailers and monetary apps.
Rafael Carrascosa, co-founder and CEO of Woowbe added: “For Woowbe, it’s immensely satisfying to collaborate with progressive and dynamic corporations like Plazo. We share a imaginative and prescient and deal with person expertise, including fixed worth and leveraging expertise to create ecosystems the place all events profit.”
Constructing on foundations with Pecunpay
The collaboration with Woowbe has been made doable by way of Plazo’s settlement with Pecunpay, a Financial institution of Spain-regulated digital cash establishment and a part of Minsait Funds (Indra Group).
Pecunpay serves because the issuer and supervisor of Plazo’s fee card and account. It permits safe integration of reward programmes in order that clients mechanically obtain cashback on provides accessible in each bodily and on-line shops.
It’s price noting that Pecunpay and Woowbe entered right into a strategic collaboration settlement in 2022 to supply all their shoppers with entry to Woowbe’s loyalty system. The brand new settlement with Plazo builds on this basis, giving Plazo customers entry to a variety of provides and advantages.
Enrique Álvarez Fernández, normal supervisor of Pecunpay said: “We’re thrilled to proceed increasing our providing, primarily targeted on accounts and playing cards, with progressive and sensible providers corresponding to direct, unrestricted cashback. Due to agile and groundbreaking companions like Woowbe, we’re reaching extra customers, making the Plazo card the popular selection for funds in any institution on account of its simplicity, safety, and the advantages it provides.”
