Prizeout has launched a brand new white-label resolution that allows credit score unions to supply their members a set of cash-back merchandise.
The brand new CashBack+ helps credit score unions increase their non-interest earnings and supply new advantages to their members, the promoting and FinTech firm mentioned in a Tuesday (Feb. 20) press launch.
“CashBack+ was created to offer credit score unions the instruments to compete with large banks and assist their members put a refund into their pockets with each buy,” David Metz, founder and CEO of Prizeout, mentioned within the launch.
The expertise behind CashBack+ seamlessly integrates with credit score unions’ on-line banking techniques, enabling them to supply their members entry to a variety of nationwide and native manufacturers by a digital market, in response to the discharge.
For credit score union members, CashBack+ affords the choice to buy digital reward playing cards with cash-back affords, the discharge mentioned. The money again is obtainable immediately and can be utilized to buy one other reward card or deposited into the member’s checking account.
For manufacturers collaborating within the market, CashBack+ serves as a zero-risk buyer acquisition device, permitting them to focus on particular customers and pay just for these they need, per the discharge. It doesn’t cost for impressions or clicks.
CashBack+ is obtainable to credit score unions, neighborhood banks and different monetary establishments, in response to the discharge. It’s already stay with a number of credit score unions and banks throughout the US, with extra anticipated to hitch within the coming months.
Lori Holmes, vice chairman of promoting at Bellwether Group Credit score Union, mentioned within the launch: “We have been very excited to deliver CashBack+ to our members. It was a no brainer to combine into our digital banking expertise.”
Prizeout serves almost a dozen industries throughout gaming, crypto, authorities and monetary establishments, and works with customers, companions and retailers, Metz informed PYMNTS in an interview posted in Might 2023.
“Whereas we proceed to nurture all of our verticals, our focus is on credit score unions and banks,” Metz mentioned. “After making a CUSO [credit union service organization] to supply our expertise to credit score unions and attending credit score union commerce reveals, we’re now able to execute and assist members get extra buying energy on their withdrawals whereas supporting their native communities and retailers.”
