Redefining CEX Growth with a Local-First Strategy

Within the quickly evolving world of cryptocurrency buying and selling, centralized exchanges (CEXs) stay the spine of market liquidity, offering important infrastructure for each institutional and retail members.

Nonetheless, because the trade matures, a rising problem has emerged—world exchanges, regardless of their scale, usually wrestle to deal with the particular wants of native markets. The way forward for CEXs lies in localized platforms that perceive regional person conduct, regulatory landscapes, and financial circumstances.

Enter Zoomex, a rising participant within the change house that’s redefining sustainable development by specializing in localized methods.

On this unique interview, CryptoNinjas speaks with Fernando, Director of Zoomex, to discover how the change differentiates itself from trade giants by prioritizing tailor-made campaigns, community-driven initiatives, and affiliate packages designed to empower native customers.

By fostering engagement on the grassroots stage, Zoomex goals to create a self-sustaining ecosystem the place merchants, content material creators, and associates drive natural adoption inside their respective areas.

With a hybrid mannequin that integrates each centralized and decentralized buying and selling options, Zoomex is positioning itself because the next-generation change constructed for the way forward for crypto accessibility.

Zoomex Alternate and CryptoNinjas Interview

Zoomex’s Fernando Introduction

CryptoNinjas’ Daley: Inform us who you’re, your experiences with crypto and your journey main as much as Zoomex

Zoomex’s Fernando: My identify is Fernando, and I’m the Head of Marketplace for South America, Latin America, and Turkey at Zoomex. Though these areas are various, they share many widespread market dynamics.

I began my journey within the crypto trade in 2019 with my brother. We purchased our first Ethereum collectively, which sparked my curiosity in blockchain. As a sports activities fanatic, I started investing in Sorare, a platform the place customers create soccer groups and earn rewards primarily based on participant efficiency.

By mid-2021, I joined Bybit, the place I spent a 12 months and a half creating the French-speaking market with a small however devoted staff. After that, I moved via varied centralized exchanges and blockchain initiatives, at all times specializing in advertising and marketing and communication.

For the previous 12 months and a half, I’ve been at Zoomex, working alongside a staff of skilled professionals from top-tier exchanges. Our staff brings deep experience in blockchain and fintech, and I’m enthusiastic about our development. We’re evolving organically and making robust strides within the trade.

Zoomex Overview

CNJD: What’s Zoomex? What’s your historical past and why construct a CEX when it’s closely aggressive?

ZF: At present, there are over 300 centralized exchanges within the trade, making it a extremely aggressive house. Zoomex was based in 2021, and we lately celebrated our third anniversary with a serious marketing campaign, together with a snooker sponsorship with Suan.

We launched Zoomex as a result of we noticed alternatives for enchancment in varied native markets. By figuring out gaps and appearing rapidly, we’ve been capable of set up a robust presence, notably in Asia and Europe, and at the moment are increasing into South America and different areas.

Working a centralized change is difficult—competitors is fierce, with main gamers like Binance, Bybit, and OKX always vying for market share. To succeed, we have to keep constructive, affected person, and inventive. Whereas many exchanges comply with related methods, Zoomex focuses on a differentiated strategy whereas nonetheless adapting to trade traits.

Our purpose isn’t essentially to compete with the most important names however to determine a robust and worthwhile Tier 2 place. We goal to serve each retail and institutional gamers by providing significant enhancements to the buying and selling expertise. Thus far, this technique has labored properly for us, and we’re dedicated to continued development.

Zoomex’s Native-market Methods

CNJD: Are you able to elaborate on what Zoomex can do higher for native markets that prime exchanges at present can’t? The place are your focused customers? Are you reaching out to the US market too?

ZF: That’s a vital query for any centralized change with out a U.S. license trying to enter that market. Proper now, we’re carefully watching regulatory developments, and we’re optimistic about potential alternatives within the U.S. within the coming months.

Relating to our strategy to native markets, we acknowledge that totally different areas have distinctive wants. For instance, in South Korea, merchants are extremely skilled and have interaction in crypto for hypothesis and revenue. In distinction, in Argentina, many customers see crypto as a protected haven as a consequence of financial instability. Their precedence isn’t energetic buying and selling however quite securing their financial savings in secure property like USDT or USDC.

At Zoomex, we tailor our merchandise to suit these native calls for. Whereas this requires further sources, product growth, and a aggressive edge in opposition to established platforms, our skilled staff—composed of execs from top-tier exchanges—helps us keep forward. Our means to anticipate market wants permits us to maneuver rapidly and adapt successfully.

Zoomex’s Incentives for Customers & Associates

CNJD: What can Zoomex do this’s higher or totally different from different exchanges for regular customers and associates?

ZF: That’s an essential query. Let me begin with the affiliate aspect.

Most centralized exchanges purchase new customers via varied channels, and for a lot of, the associates program is a key driver. Some exchanges focus solely on brokers or institutional purchasers, however at Zoomex, associates are a vital a part of our development technique. Since our launch in 2021, we’ve partnered with top-tier content material creators (KOLs) and designed a extremely versatile associates program.

In contrast to some platforms that demand exclusivity, we perceive that content material creators obtain quite a few partnership presents. As a substitute of proscribing them, we provide excessive rebates—typically as much as 50%—and unique campaigns to remain aggressive. Our purpose is to transform their natural viewers successfully, which is more and more difficult in a market flooded with aggressive promotions.

One factor that units Zoomex aside is our dedication to transparency. Many exchanges launch promotional campaigns however fail to distribute rewards. We be certain that rewards go on to natural customers—not random accounts or workers.

Lastly, we worth long-term partnerships. Once we see robust efficiency from a content material creator, we spend money on the connection by organizing in-person conferences and unique journeys to areas like Hong Kong, Shanghai, or Singapore. By adapting to their model and wishes, we create a mutually helpful partnership the place they promote us authentically, main to raised outcomes for either side.

Zoomex’s Rebates Providing

CNJD: What varieties of rebates do you supply for associates at present? I believe you’re going to offer about 50% to 70% of rebates to the Associates, is that appropriate?

ZF: Sure, we begin at 40%, however reaching 50% is not any drawback. In truth, Zoomex presents a number of the highest direct rebates within the trade.

We do that as a result of we perceive that when content material creators are motivated and incomes properly, they naturally drive extra customers to our platform. It’s a win-win—in the event that they generate earnings, we develop alongside them.

Zoomex’s Balanced Charges & Rebates

CNJD: Is Zoomex charging low person charges and excessive charges to the Associates otherwise you cost Excessive person charges and low rebates to associates?

ZF: To be clear, we place ourselves within the center. We’re not like MEXC, which presents the bottom charges available in the market, however we additionally don’t cost the very best charges amongst centralized exchanges.

Our charge construction is much like Binance, Bybit, and OKX. At present, we cost 0.01% for spot buying and selling and 0.02% maker / 0.06% taker charges for futures buying and selling (if I’m not mistaken).

We goal for this balanced strategy as a result of traditionally, exchanges which have seen vital development are inclined to comply with an identical charge mannequin. By adopting this technique and refining it, we consider we are able to supply a aggressive and sustainable expertise for our customers.

Zoomex Nations Cup

CNJD: Let’s speak concerning the Zoomex Nations Cup. Clarify all the pieces concerning the occasion: The way to be a part of? Eligibility?…

ZF: The Zoomex Nations Cup 2024 is a worldwide buying and selling competitors designed to check customers’ expertise, technique, and teamwork. The purpose is for merchants to signify their nation and compete for unique rewards.

How It Works:

Customers be a part of nationwide groups, fashioned by communities and content material creators from their respective nations.
Groups from varied areas—reminiscent of Spain, France, Belgium, and the UK—will go head-to-head in a buying and selling problem.
To take part, customers should enroll on the touchdown web page and have not less than 200 USDT of their contract account.
The competitors runs from January twenty third for about two to 3 weeks.

Competitors Format & Prize Pool:

Buying and selling is team-based, with rankings decided by the general revenue and loss (P&L) of every squad.
As groups obtain greater P&L, they unlock greater rewards.
The entire prize pool is $240,000 USDT, making this one in all our largest competitions up to now.

How It’s Totally different:

In contrast to our ZC buying and selling competitors, the place content material creators lead particular person squads, the Nations Cup is structured by nation, uniting communities underneath one staff.
We’ll additionally host stay AMAs and occasions with content material creators to have interaction members, educate customers, and foster a aggressive but collaborative environment.
It’s an thrilling method to compete, study, and earn rewards whereas representing your nation on a worldwide stage!

Zoomex’s Non-traders Occasions

CNJD: Are there different occasions for non-traders?

ZF: Sure, we even have thrilling occasions for non-traders. One instance is our Co-Influencer Contest marketing campaign, which originated from our South Korean staff. It’s a enjoyable and distinctive initiative the place customers can grow to be influencers and earn rewards by creating content material for Zoomex.

Members add content material—reminiscent of quick movies or posts on Twitter or Telegram—and earn likes. Primarily based on the engagement, they’ll obtain USDT rewards. This marketing campaign is totally different from what a lot of our opponents are providing and is designed to inspire the subsequent era of influencers to work with us.

Moreover, we often launch new challenges and campaigns via our Reward Hub, so customers can keep watch over our Twitter account or their Zoomex account to remain up to date on the most recent alternatives.

Extravagant Occasions for the Future:

Final 12 months, we organized some standout occasions, together with appearances at Token 2049 in Singapore and Dubai. In Dubai, we had our personal stand, whereas in Singapore, we rented a ship and invited content material creators for an unique expertise. Some of these occasions assist us create distinctive and interesting atmospheres for our group.

Trying forward, our focus shall be on product launches and sponsorships. We’re engaged on main activation plans that may drive consciousness and visibility, together with particular campaigns to assist new sponsorships. Whereas I can’t share particular particulars but, our future campaigns shall be targeted on these key areas.

Zoomex’s Upcoming Options

CNJD: What options are going to be launched subsequent on Zoomex? Will there be launchpad or launchpool merchandise?

ZF: This quarter, we’re specializing in launching our Staking Heart, which can supply each fastened and versatile staking choices as a part of our Earn Heart.

We’re additionally planning to introduce a Launchpad and Itemizing Service. We started token listings a month in the past and have obtained quite a few requests from initiatives eager to checklist on Zoomex. To extend person exercise, we’re contemplating launching a Launchpad or Launchpool to draw extra customers, notably those that are extra risk-averse.

One problem we’re addressing is whether or not to introduce a local token to assist these initiatives and reward customers. In contrast to many opponents, we didn’t launch with a local token. As a substitute, we selected a distinct technique, with the concept that if we create one sooner or later, it would have a novel function and targets.

Whereas the Launchpad will not be one in all our prime priorities proper now, we consider this 12 months shall be thrilling for our group. Now we have loads of essential updates in retailer!

Zoomex’s DEX

CNJD: Discuss your Decentralized Alternate, why did you might have it and its significance to customers

ZF: Our Decentralized Alternate (DEX) permits customers preferring to commerce on the DeFi aspect to attach their wallets—like MetaMask, Belief Pockets, and others—and begin buying and selling. Primarily, our DEX capabilities as an aggregator or connector, linking customers to a seamless buying and selling expertise.

We acknowledge that our DEX remains to be a piece in progress and never but as aggressive as some platforms like ApeX or others available in the market. Nonetheless, we’re actively engaged on its growth to enhance its performance and competitiveness.

In relation to charges, we provide a number of the lowest charges available in the market, making it an interesting choice for customers on the lookout for cost-efficient buying and selling within the DeFi house.

Zoomex’s Asset Safety

CNJD: How does Zoomex guarantee customers’ property are protected? 

ZF: At Zoomex, we prioritize the safety of person property by implementing chilly pockets administration expertise, which mixes each hot and cold wallets to make sure fund security.

We’ve been working with respected safety and audit corporations like Hacken since 2024 to repeatedly take a look at and strengthen our safety measures. Our purpose is to proactively determine any vulnerabilities and stop future dangers.

Safety is essential, particularly after incidents just like the BX hack final 12 months, the place they misplaced round $45 million. To keep away from such dangers, we keep a devoted IT staff, with about 50-60% of our workers targeted on safety. We perceive that any safety breach may considerably harm the platform and model, so we take this significantly.

Finally, our goal is to construct a safe, long-lasting platform that thrives via the subsequent bull market, and we’re dedicated to making sure person funds stay protected always.