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TransUnion Teams Up with Credit Sesame to Launch  Direct-to-Consumer Experience

February 16, 2025
in DeFi
Reading Time: 2 mins read
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TransUnion is partnering with Credit score Sesame to launch a freemium credit score schooling platform.

The brand new platform will give U.S. shoppers each day entry to their credit score rating, tailor-made monetary affords, and premium credit score monitoring companies.

By leveraging Credit score Sesame’s experience within the freemium credit score area, TransUnion expects to extend client engagement and develop its direct-to-consumer enterprise.

Credit score safety platform TransUnion and client credit score administration firm Credit score Sesame have teamed up this week. TransUnion has tapped Credit score Sesame to launch a direct-to-consumer, freemium credit score schooling resolution for US customers.

TransUnion is positioning the brand new credit score schooling resolution as an “expertise” that can be built-in with premium credit score monitoring companies. The brand new device will convey shoppers their each day credit score rating and report from TransUnion and supply them entry to third-party monetary affords which can be tailor-made to their particular person objectives and credit score profile.

TransUnion’s US shoppers may have entry to the brand new platform starting within the first half of 2025. 

“Private empowerment is a key part of our dedication to Data for Good,” mentioned TransUnion President of US Markets Steve Chaouki. “By offering a free-first expertise that features monetary affords, we have interaction with extra shoppers, enabling them to raised perceive their monetary conditions and take motion to handle their monetary futures. By integrating our freemium providing with our enhanced premium credit score and identification monitoring companies, we anticipate to ship a extra expansive product providing to shoppers and place our direct-to-consumer enterprise for sustainable development.”

Credit score Sesame was based in 2010 to indicate shoppers their each day credit score rating, credit score report abstract, and credit score monitoring alerts. In 2020, the California-based firm launched Sesame Money, digital banking instruments, together with a pre-paid debit card and credit score builder resolution.

Headquartered in Chicago, Illinois, TransUnion gives instruments to assist companies and shoppers assess creditworthiness, detect fraud, and make knowledgeable monetary choices. The corporate operates in additional than 30 nations, serving to organizations handle danger and empowering shoppers with entry to credit score and wealth-building instruments.

“We’re dedicated to empowering shoppers to take cost of their monetary well being,” mentioned Credit score Sesame CEO Adrian Nazari. “We have now a observe document of success within the freemium credit score area, serving to thousands and thousands of People successfully handle their credit score and create higher alternatives for themselves and their households. By leveraging our Sesame platform, we anticipate that TransUnion will have the ability to deeply have interaction shoppers and help them in attaining their monetary objectives.”

Photograph by RDNE Inventory undertaking


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Tags: CreditDirecttoConsumerEmailexperiencelaunchSesameTeamsTransUnion
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