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In early 2022, Arun Sundararajan wrote a Harvard Enterprise Evaluate case examine about how established manufacturers may make the most of non-fungible tokens, aka NFTs, proper earlier than the crypto market tanked. Within the piece, the Harold Worth Professor of Entrepreneurship at New York College’s Stern Faculty of Enterprise tried to make sense of the then-crypto craze, mentioning that tech companies like Twitter and Fb (now X and Meta, respectively) have been permitting extra consumer customization by NFT avatars.
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