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The most important wealth creation occasion within the historical past of the online has been the monetization of consideration. Trillion-dollar empires have been constructed by controlling our on-line id, the interface you eat content material, and the financial incentive layer that powers all of it. We’re decentralizing this mannequin to unleash an unprecedented $500B+ in worth issuance to customers.
Layer3 will not be a quest platform. Layer3 is the infrastructure for a brand new period of user-owned worth, powered by our omnichain id and distribution protocol. We have taken the engine behind these $1T giants and decentralized it by creating an open id, incentive, and interface community owned by individuals.
Consideration is a scarce useful resource, and fragmentation is crypto’s biggest threat. New L1s, L2s, and L3s seem each day, every combating for mindshare and a focus. AI contributions to ecosystems will solely exacerbate this situation. Tasks will face an exponentially tough battle to seize person consideration, making distribution methods extra important than ever. Billions of $ are spent to bootstrap new social graphs just for them to wither when communities transfer to the following factor.
Layer3 challenges this head on by enabling:
Tasks to achieve & construct thriving communities and situation worth to customers who contribute to development
Customers to find protocols and earn by way of perpetual incentives, pre-token networks, and a unified crosschain id
The influence and potential of this method is already evident. Within the final 60 days alone, 1M customers have explored high ecosystems on Layer3, finishing 49M campaigns and claiming 3M multichain credentials (CUBEs). All whereas our customers have gotten homeowners within the networks they take part in, as seen in final yr’s Arbitrum airdrop the place they certified for 20.4% of the token distribution – $302M at at present’s costs.
An estimated $500B+ in tokens are earmarked for advertising and marketing over the following 5 years, muchof which can occur by way of infrastructure like Layer3.
Platforms that excel within the three key parts of id, incentives, and interfaces grow to be $1T worth creators.
With Layer3, these parts grow to be decentralized and user-owned – the worth generated by this mix accrues to the customers. By placing the possession and management of those important parts within the fingers of the group, Layer3 permits an ecosystem the place customers immediately profit from the worth they create.
Identification: CUBEs are the fastest-growing multichain id community, with 4M+ minted since launch 2.5 months in the past. As 1000’s of L1s, L2s, and L3s launch, accelerated by AI, CUBEs function the primary antidote to fragmented onchain id by unifying id and exercise throughout chains. The minting payment ensures the community’s integrity over time. Moreover, Layer3’s user-owned KYC credential is coming quickly.
Incentives: Tasks situation worth to customers not directly by way of factors or immediately by way of tokens on Layer3. Each curated or created factors program and airdrop within the ecosystem rising our market dimension. High ecosystems like Linea, Base, and Gnosis more and more select Layer3 because the community to distribute worth to their customers, attracting a wider viewers over time.
Interfaces: Layer3 is the one app the place customers can discover, earn, construct their id, and commerce in a single place. We imagine worth will accrue to the interfaces that retail customers get pleasure from and the protocols powering them. If you happen to haven’t been on the platform shortly, check out the new Layer3 at present, it’s way more gratifying than earlier than, extra updates coming over the approaching months.
Our protocol has an attractive flywheel, the place new protocols deliver new customers and new customers appeal to extra protocols, which types the bedrock for a $1T cryptonative advertising and marketing resolution. Even when a factors program or airdrop occurs outdoors of Layer3 infrastructure, contributors curate and incentivize them for our customers to discover, offering a world entry level to each ecosystem.
Sometimes, ~40% of a challenge’s tokens are allotted to advertising and marketing by way of airdrops, grants, and incentive packages, and Layer3 has confirmed its worth by serving high token ecosystems representing $100B+ in market cap inside the brief timeframe since launch.
As fragmentation grows and competitors for person consideration intensifies, high initiatives persistently select Layer3 for our unparalleled curation and superior person experiences. Our community results drive constant development, reaching all-time highs in each bear and bull markets, showcasing the long-term potential of the community.
Layer3 is the catalyst for a brand new period of user-owned worth. By decentralizing id, incentives, and interfaces, our ecosystem empowers customers and initiatives to unlock unprecedented development and worth creation. Whether or not you are a person seeking to personal your knowledge and earn rewards, or a challenge looking for to construct a thriving group, Layer3 is the infrastructure that may make it occur.
We invite you to be a part of the journey to construct a future the place worth accrues to the customers. If this resonates with you, we’re hiring engineers.
Wish to streamline distribution by way of Layer3 infrastructure? Head to layer3.xyz to curate an area at present. Able to discover? Enroll at layer3.xyz to mint your first CUBE and declare rewards at present.
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