e.l.f. Cosmetics has turn into infamous for “firsts” within the magnificence business—and their premiere app for Apple Imaginative and prescient Professional, developed in partnership with Obsess, is not any exception. The model has all the time prioritized progressive digital experiences and new expertise platforms, as a way to meet their shoppers wherever they’re.
Enter: “your finest e.l.f.” for Apple Imaginative and prescient Professional—among the many first-ever magnificence buying apps for the spatial computing machine.
“your finest e.l.f.” isn’t just about shopping for magnificence merchandise; it’s an immersive journey into self-expression and leisure. Via partaking actions and 3D product visualizations, we’ve labored with e.l.f. to mix retail remedy with self-care to render a digital escape, which relaxes all of the senses.
Enriching Narratives by way of Atmosphere
Emotional, human connection performs an immense position in buyer decision-making—and that is more true than ever for magnificence shoppers in an more and more crowded market. Magnificence manufacturers, like e.l.f., want a solution to distinguish themselves and hook up with a era of shoppers who’re overwhelmed with selection.
“your finest e.l.f.” brings the e.l.f. group collectively to bask in a deeper, extra significant relationship with the model by way of immersive storytelling, discovery-driven content material and branded video games.
The app invitations customers to embark on a journey of self-expression and leisure by exploring three distinct digital environments: Camo Cove, Massive Temper and Halo Glow. Every surroundings represents an e.l.f. Assortment accessible on the market inside the app. The environments allow customers to visualise e.l.f. merchandise and content material at a better constancy and element than has ever been attainable with different units. All in-app merchandise and scenes have been modeled in 3D and rendered at a 4K show from every eye of the machine.
A Life-Measurement Portal into the Model’s World
Past buying, the “your finest e.l.f.” visionOS app serves as a sanctuary for customers to have interaction in conscious actions. The app encourages a holistic method to magnificence, bookended by components of well-being and creativity.
Throughout the app, customers can have interaction in stress-free actions reminiscent of guided meditations, stretching workouts and an interactive Paint by Numbers recreation. The Paint by Numbers recreation leads to art work of animals, which then come to life all through the expertise. Every time that guests return to the expertise, a distinct animal seems—encouraging repeat visits after customers take a break for a second or for the day.
Designed for a New Period of Spatial Buying
Leveraging the total capabilities of Apple Imaginative and prescient Professional, the app introduces customers to a totally three-dimensional consumer interface navigable by way of intuitive hand and eye actions. The app seamlessly blends digital content material with a consumer’s bodily area. e.l.f.’s immersive expertise is enhanced by progressive immersion (the flexibility to show “up” or “down” the extent of immersion right into a digital surroundings), spatial audio and a checkout integration with Apple Pay.
The partnership between e.l.f. Cosmetics and Obsess in launching one of many first magnificence apps for Apple Imaginative and prescient Professional is greater than novel; it’s a step ahead for the sweetness business, altogether.
As spatial computing comes into the mainstream dialogue, and associated apps turn into extra accessible over time; immersive experiences will shortly go from a nice-to-have for magnificence manufacturers, to a necessity as a way to meet shoppers the place they’re. “your finest e.l.f. displays e.l.f.’s dedication to attach with their group on their prospects’ phrases.
“your finest e.l.f.” is accessible to obtain without spending a dime from the App Retailer for Apple Imaginative and prescient Professional. Along with the visionOS app, e.l.f. has partnered with Obsess to create a model of the “your finest e.l.f.” expertise for all Safari browser customers, no matter their machine—underlining the model’s dedication to accessibility and inclusivity.
Apple Imaginative and prescient Professional Design and Growth Providers from Obsess
Obsess is creating extremely visible, interactive and tailor-made buying experiences to assist manufacturers like e.l.f. Cosmetics revolutionize storytelling and interact shoppers digitally like by no means earlier than.
Manufacturers can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can embrace digital shops, instruments to mix-and-match outfits, store with mates or gross sales associates from afar—and even carry an outside area proper into an indoor residence. Apple Pay is accessible to implement on all Apple Imaginative and prescient Professional apps, enabling a seamless checkout.
If you’re fascinated with creating an expertise for Apple Imaginative and prescient Professional on your model, ebook a demo or ship a message to contact@obsessvr.com in the present day.
