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Jeju Island, South Korea’s largest island, plans to introduce non-fungible token (NFT) playing cards to draw youthful vacationers.
The initiative, introduced in a neighborhood report, targets the MZ era, which incorporates Millennials and Technology Z.
The NFT playing cards, set to launch within the second half of this 12 months, will provide varied perks for guests. These embrace journey subsidies, memberships, and reductions at vacationer points of interest.
Customers can even be capable to doc their go to particulars — similar to location, time, images, and movies — on a associated platform.
Though specifics concerning the undertaking, together with the blockchain for use, stay unclear, the transfer is a part of a broader development in Asia leveraging NFTs for tourism. This follows new pointers launched by South Korea’s Monetary Companies Fee (FSC) in June to control NFTs.
Japan has additionally embraced NFTs for tourism. Final month, NFTs have been launched to assist the 2025 Osaka Expo and showcase digital ink brush artwork.
In June, Yamakoshi Village launched the “Neo-Yamakoshi Village” undertaking to fight depopulation, protect cultural traditions, and interact international supporters utilizing NFTs and the metaverse. Earlier, in February, Japan Airways collaborated with Hakuhodo to digitize native experiences and promote regional tourism.
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